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Category Archives: Linguistics

Alliterative business names

Using alliteration is a great way to make company names more memorable. One of the main criteria that branding experts mention in relation to good business names is memorability. Think of it yourself: what’s the use of developing a great … Continue reading

Trouble with naming a business – NameStation wordlists can help

Compounds and clipping compounds NameStation’s conceptual wordlists include thousands of entries that could give inspiration for your own name searches. People normally pick a concept (or several of them) that in a way correspond to the message they want their company … Continue reading

What are web 2.0 domain names?

Many of you reading this article are probably struggling with finding a great domain name for your business or have faced the challenge at some point. The most obvious domain names, such as furniture.com, bestwishes.com, mylife.com, have been snapped up … Continue reading

A Quick Solution: Naming a Company after Yourself

What do Hewlett-Packard, Armani, Bacardi, Cadbury, Calvin Klein, Fazer, Ford Motors and McDonald’s have in common? That’s right, all of these brands have been named after their founders. Naming a company after oneself is a very common practice in the … Continue reading

The Magic of Verbing

During the last couple of years, an increasingly popular phenomenon has gained attention in the field of marketing – the verbing of business names. One of the most notable examples is naturally Google, a word that is probably applied more … Continue reading