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What do Hewlett-Packard, Armani, Bacardi, Cadbury, Calvin Klein, Fazer, Ford Motors and McDonald’s have in common? That’s right, all of these brands have been named after their founders. Naming a company after oneself is a very common practice in the … Continue reading
During the last couple of years, an increasingly popular phenomenon has gained attention in the field of marketing – the verbing of business names. One of the most notable examples is naturally Google, a word that is probably applied more … Continue reading
